Volume : 7, Issue : 6, June - 2018

PRINCIPLES AND CHALLENGES OF GREEN MARKETING IN INDIA

Dr. Sp. Mathiraj, E. Jeevaratnam Jane

Abstract :

<p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;text-align:&#10;justify;line-height:150%;mso-layout-grid-align:none;text-autospace:none"><span lang="EN-IN" style="font-size:12.0pt;line-height:150%;font-family:&quot;Times New Roman&quot;,&quot;serif&quot;">Green Marketing is important of the modern marketing. This concept were re-marketing and packaging existing products which already adhere to such guidelines.<span style="mso-bidi-font-weight:bold">Thus green marketing incorporates a oad range of activities including product modification, changes to the production process, packaging changes, as well as modifying advertising. This paper examines the concept of green marketing, characteristics, strategy of green marketing, challenges of green marketing.<o:p></o:p></span></span></p>