Volume : 7, Issue : 6, June - 2018

THE IMPACT OF SOCIAL MEDIA ON HIGHER EDUCATION IN HONG KONG

Dr. Margaret S. M. Chui

Abstract :

<p>&nbsp;<span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 10pt; text-align: justify;">With the increasing number of internet users, it generates great impact to the University student‘s daily life in terms of learning and interpersonal communication.</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 10pt; text-align: justify;">&nbsp; </span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 10pt; text-align: justify;">Social Media has become an integral part of everyday communication.</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 10pt; text-align: justify;">&nbsp; </span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 10pt; text-align: justify;">Indeed, the online communities carry a strong and influential impact to engage people directly to share with information; to network with people and to facilitate of learning.</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 10pt; text-align: justify;">&nbsp; </span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 10pt; text-align: justify;">In addition, Social Media also affects how people engage with one another and it has been shifted in the way on how people communication, rather than face-to-face interaction, but tends to prefer text communication.</span></p> <div class="Section1"> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;text-align:&#10;justify"><span style="font-size: 10pt; line-height: 115%; font-family: &quot;Times New Roman&quot;, serif;">&nbsp;</span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;text-align:&#10;justify"><span style="font-size: 10pt; line-height: 115%; font-family: &quot;Times New Roman&quot;, serif;">The aim of this paper focuses on studying the impact of social media on the higher education in Hong Kong.&nbsp;&nbsp; With the aim, it is essential to study on how Social Media shapes the University students under two folds:- a) learning with social media as supportive learning tool; b) social media as a interpersonal communication tool to facilitate learning. &nbsp;The findings will indicated the impact of social media to support University student learning and communication.<o:p></o:p></span></p> </div> <p><span style="font-size: 10pt; line-height: 115%; font-family: &quot;Times New Roman&quot;, serif;">< clear="all" style="page-eak-before:always;&#10;mso-eak-type:section-eak" /> </span></p>