Volume : 7, Issue : 3, March - 2018

CONSUMER INTENTION FOR ONLINE FASHION PRODUCTS BASED ON USER-GENERATED CONTENT

Dr. G. Rekha, R. Jayasathya

Abstract :

<p>&nbsp;</p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;text-align:&#10;justify;text-justify:inter-ideograph;text-indent:35.45pt;line-height:150%;&#10;mso-layout-grid-align:none;text-autospace:none"><span style="font-size:12.0pt;&#10;line-height:150%;font-family:&quot;Times New Roman&quot;,&quot;serif&quot;">A consumer review is a review of a product or service made by a consumer who has purchased the product or service. Consumer reviews are a form of consumer feedback on electronic commerce and online shopping sites. Fashion product is a popular style or practice and classified into various categories according to their online shopping experience especially in clothing, footwear, accessories, makeup or furniture.<o:p></o:p></span></p>