Volume : 6, Issue : 11, November - 2017

TOURISTS� PERCEPTION IN OFF SEASON TRAVEL WITH SPECIAL REFERENCE TO OOTY

Dr. L. A. Razia Fathima, Mr. Satheesh Kumar, Mr. M. Praveen Kumar

Abstract :

<p>&nbsp;<span style="font-size: 12pt; text-indent: 36.75pt;">The tourism destinations of India present a wide range of natural and cultural products.</span><span style="font-size: 12pt; text-indent: 36.75pt;">&nbsp; </span><span style="font-size: 12pt; text-indent: 36.75pt;">These include beaches, hill stations, wildlife sanctuaries, mountain regions, archaeological monuments, religious monuments, fairs and festivals, amusement parks etc.</span><span style="font-size: 12pt; text-indent: 36.75pt;">&nbsp; </span><span style="font-size: 12pt; text-indent: 36.75pt;">The Government has taken several policy initiatives including providing incentives for promoting tourism in these areas, and also for developing new destinations and products.</span><span style="font-size: 12pt; text-indent: 36.75pt;">&nbsp; </span><span style="font-size: 12pt; text-indent: 36.75pt;">The incentives are given by way of interest subsidies, allocations of funds to state governments for unique schemes, classification of hotels, and awards for the best hotels, tour companies, and destination managers&rsquo; etc. The study aims to analyse the customer&rsquo;s perception during their off season visit. The time of the year when tourism traffic, and often rates, are at their lowest because of decreased demand, also referred to as season, off-peak or value season.</span></p> <p class="MsoNormal" style="margin-top:0in;margin-right:-.5pt;margin-bottom:0in;&#10;margin-left:-.75pt;margin-bottom:.0001pt;text-indent:36.75pt"><span style="font-size:12.0pt;line-height:144%"><o:p></o:p></span></p>