Volume : 5, Issue : 12, December - 2016

ONLINE AND OFFLINE SPENDING PATTERN OF CREDIT CARDS BY CUSTOMERS IN COIMBATORE CITY

Mrs. L. A. Razia Fathima, Ms. Reenu Roy

Abstract :

<p>&nbsp;<span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 12pt; text-align: justify;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 12pt; text-align: justify;">Now a day&rsquo;s credit card have become one of the major way for conducting cash less </span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 12pt; text-align: justify;">&nbsp;</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 12pt; text-align: justify;">transaction. Consumer`s spending on card has double over last decade, as people increasingly use plastic to pay for every day goods. This study intended to find out the consumer spending via credit card. This study shows consumer knowledge, experience of using credit card in online and offline, factors influencing to use credit cards.</span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;text-align:&#10;justify;line-height:150%"><span style="font-size:12.0pt;line-height:150%;&#10;font-family:&quot;Times New Roman&quot;,serif"><o:p></o:p></span></p>