Volume : 5, Issue : 12, December - 2016

An Analytical Study on Rural Market for Consumer Non-Durables in Haryana

Jitender Kumar

Abstract :

<p>&nbsp;About three fourth of the Indian population is in the rural areas. In spite of its large size and high market potential it remains</p> <div>relatively a neglected and unexplored area when compared with urban sector. But, now the rural scene is undergoing a</div> <div>transformation and is luring multinational Companies to market their products in this segment. Despite rapid strides of development of rural</div> <div>sector, there are many problems to be tackled in rural marketing. The concept of rural market in India is still in evolving shape and the sector poses</div> <div>variety of challenges. The present paper will present an analysis of rural market with regard to selected consumer non-durables. The market is also</div> <div>examined income wise, and wise, education wise and region wise.</div>