Volume : 4, Issue : 10, October - 2015

A COMPARATATIVE STUDY ON THE USE OF ONLINE STORES AMONG URBAN AND RURAL YOUTH NETIZENS IN MADURAI DISTRICT

Nanthiga V. R

Abstract :

<p>India is being one of the world&rsquo;s fastest growing e-commerce markets with the youngest population as new online shoppers. Semi-urban and Rural India is considered to be the next greatest destinations for e-retailers to expand their business in future. . Increasing availability of wider range of products, changing lifestyle and fashion, easy access and risk taking ability drive India&rsquo;s young population to show more attitude towards online shopping. The study was conducted on the youngsters in Madurai district having the age group of 18-29 years of age. A sample size of 150 respondents was taken for the study. The questions were asked on the basis of rating the importance of the factors</p>