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MENUVolume : 4, Issue : 3, March - 2015
SEGMENTING SHOPPING TOURISM MARKET-AN OVERVIEW OF ANALYTICAL TECHNIQUES AND MODELS
Mohamed Ali Sharafuddin
Abstract :
<p><p>&lt;p&gt;&amp;nbsp;This paper discusses about the analytical techniques and models that can be used for shopping tourism market.&amp;nbsp;&lt;/p&gt; &lt;div&gt;This theoretical research attempts to study previous researches as well as the models used by marketing research&amp;nbsp;&lt;/div&gt; &lt;div&gt;organizations for effective segmentation. The primary purpose of the study is to identify the appropriate models for&amp;nbsp;&lt;/div&gt; &lt;div&gt;segmenting shopping tourism market. The data has been collected from the secondary sources from databases, reputed journals, textbooks,&amp;nbsp;&lt;/div&gt; &lt;div&gt;websites, etc. It helps to understand the analytical techniques and models used for market segmentation based on the research issue. Mostly&amp;nbsp;&lt;/div&gt; &lt;div&gt;these analytical models are used for psychographic segmentation, to understand the behavioral attitude of the shopper. Hence the study&amp;nbsp;&lt;/div&gt; &lt;div&gt;highlights the sequential hierarchy procedure for carrying out market segmentation based on the behavioral pattern of the tourists. Further it&amp;nbsp;&lt;/div&gt; &lt;div&gt;provides the scope of each technique for effective segmentation.&lt;/div&gt;</p></p>
Keywords :
Cite This Article:
MOHAMED ALI SHARAFUDDIN Segmenting Shopping Tourism Market – An Overview of Analytical Techniques and Models Global Journal For Research Analysis, Vol: 4, Issue: 3 March 2015
