Volume : 3, Issue : 4, April - 2014

Consumers� Brand Preference Towards Induction Cooktops

Dr. R. Renuka, Mr. S. Vivek

Abstract :

Now a day’s LPG demand is more, it is overcome by the use of induction cooktops. Compared to LPG it is economical and convenient one. It can be used at anywhere and at any time, without much difficulty. In the modernized world most of the people have induction cooktop. It is one of the symbols to maintain family status. In this article the consumers’ and preferences towards induction cooktop is analysed. The main objectives of the study is and preferences and level of satisfaction towards induction cooktops. Statistical tool like chi square test and likert scaling technique is used